Auckland, New Zealand – Apples may be available year-round, but the vast array of options for consumers is the result of extensive scientific research and widespread commercialization. Tony Martin, the CEO of Prevar, a leading apple and pear breeding organization, has a particular fondness for the Sassy apple variety. Despite its limited availability to the public, Sassy boasts a vibrant marketing campaign with a trademarked name and appealing flavor profile.
New Zealand stands as a prominent player in the global apple industry, with approximately 80% of the country’s crop being exported. The regions of Hawkes Bay and Nelson serve as key hubs for apple production, with the port of Napier alone exporting apple products worth $61 million in the previous season. Karen Morrish, CEO of Apples and Pears New Zealand, anticipates this year’s crop to yield around 21 million cartons.
The shift towards exports, particularly to Asian markets, has influenced the types of apple varieties grown in New Zealand. Consumer preferences in Asia tend towards sweeter and redder apples, prompting growers to adapt their offerings to meet this demand. Varieties like Red and Golden Delicious, while still available, have seen a decline in production compared to newer, sweeter options like Sweetango and Pacific Rose.
Innovations in apple breeding involve a blend of scientific expertise and organic cultivation, with intensive research efforts leading to the development of diverse apple varieties. Protecting intellectual property and brand value has become crucial in the commercialization of new apple varieties, ensuring that growers adhere to licensing agreements to maintain exclusivity.
While modern apple consumption leans towards newer varieties, there is a recognition of the importance of preserving heritage varieties. The decline of older favorites like Cox’s Orange and Braeburn apples reflects the dynamic nature of consumer preferences and the industry’s constant pursuit of innovation.
As apple season peaks in early autumn, the implementation of cool storage allows for year-round availability of apples, extending their shelf life and ensuring a consistent supply for consumers. The industry’s focus on developing resilient varieties that can withstand storage and transportation challenges highlights the ongoing efforts to meet market demands.
Looking ahead, the apple industry shows promise for continued growth and innovation, with potential expansions into other fruit varieties. Pears, in particular, present exciting opportunities for advancements in breeding and varietal development, showcasing a future ripe with possibilities for fruit enthusiasts worldwide.