Shapes Archives

Unlocking Tailored Experiences: How Your Online Activity Shapes Advertising and Content Choices

In a digital age where tailored marketing has become the norm, businesses in San Francisco are increasingly leveraging consumer data to enhance both advertising and the user experience. By understanding user preferences, these companies aim to provide more personalized content across their platforms. The practice involves collecting information about how individuals interact with various types of content, including advertisements. This data is then analyzed to refine marketing strategies and deliver ads that resonate more effectively …

Innovative Science Shapes New Apple Varieties for International Markets

Auckland, New Zealand – Apples may be available year-round, but the vast array of options for consumers is the result of extensive scientific research and widespread commercialization. Tony Martin, the CEO of Prevar, a leading apple and pear breeding organization, has a particular fondness for the Sassy apple variety. Despite its limited availability to the public, Sassy boasts a vibrant marketing campaign with a trademarked name and appealing flavor profile. New Zealand stands as a …

Whitewashing, Misinformation, and Defense: How Right-Wing Media Shapes the Narrative of the January 6 Insurrection

WASHINGTON, D.C. – In the aftermath of the January 6, 2021, insurrection at the U.S. Capitol, right-wing media figures have been actively working to downplay the violent attack and propagate misinformation and conspiracy theories. This has led to a shift in public opinion, with Republicans now less likely to believe that the participants in the insurrection were mostly violent, less likely to hold then-President Donald Trump responsible for the attack, and slightly less likely to …