Innovative Science Shapes New Apple Varieties for International Markets

Auckland, New Zealand – Apples may be available year-round, but the vast array of options for consumers is the result of extensive scientific research and widespread commercialization. Tony Martin, the CEO of Prevar, a leading apple and pear breeding organization, has a particular fondness for the Sassy apple variety. Despite its limited availability to the public, Sassy boasts a vibrant marketing campaign with a trademarked name and appealing flavor profile. New Zealand stands as a …

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