Manchester, UK – Managing consent settings on AMP pages is crucial for users visiting websites built using Google AMP technology. These settings only apply to AMP pages and users may need to set their preferences again when accessing non-AMP pages on the BBC website.
Strictly necessary data collection is employed to ensure that web pages function properly by storing limited information on devices without explicit consent. This includes the use of local storage to save consent preferences on the user’s device.
In addition to mandatory data collection, users have the option to consent to additional data collection on AMP pages. By consenting, users allow for the display of personalized ads relevant to them when browsing outside of the UK. The BBC and its advertising partners personalize ads based on user preferences and behavior.
Users also have the choice to opt-out of receiving personalized ads by selecting the “Reject data collection and continue” option. It’s important to note that while users will still see advertisements, they won’t be personalized based on their preferences.
To change these settings, users can click on the “Ad Choices / Do not sell my info” link located in the footer of the page at any time. This gives users the flexibility to update their preferences as needed. The convenience of being able to manage consent settings directly on AMP pages enhances the user experience and allows for more personalized browsing.