London, England – When accessing Accelerated Mobile Pages (AMP) on BBC’s website, users may encounter a prompt to manage their consent settings specifically for these pages. It is important to note that these preferences may need to be set again upon visiting non-AMP BBC web pages. The use of Google AMP technology enables the creation of lightweight mobile pages for a better user experience.
Strictly necessary data collection is employed to ensure the functionality of web pages, with limited information stored on devices without explicit consent. Local storage is utilized to retain user consent preferences on their devices. In contrast, optional data collection allows for personalized ads to be displayed based on user consent on AMP pages, even when users are outside the UK.
Users have the option to reject data collection for personalized ads by clicking the appropriate button provided. While non-personalized advertising will still be visible, it will not be tailored to individual preferences. Settings can be adjusted at any time by accessing the “Ad Choices / Do not sell my info” option in the website footer.
Managing consent settings on AMP pages is crucial for users to control the type of data collection and advertising they are subjected to while browsing. By providing clear options for users to accept or reject personalized ads, BBC aims to prioritize user privacy and transparency in data usage. This approach aligns with growing concerns around online privacy and data protection, giving users a sense of control over their online experiences.