Philippines Braces for Record-Breaking 2025 Midterms, Digital Ad Spend Skyrockets
MANILA, Philippines — As the 2025 midterm elections in the Philippines draw near, experts are predicting that it may rival previous records for the most expensive electoral campaign in the country’s history. Jay Bautista, managing director of Kantar Media, suggests that although it may not surpass the 2022 presidential elections, widely acknowledged as the priciest to date, it will certainly approach similar heights. In recent analysis, it was highlighted that during the last presidential race, …