CVS Pioneers Data-Driven Shopping Experience, Balancing Digital Precision with In-Store Engagement
New York, NY — As the digital advertising landscape evolves, CVS Media Exchange (CMX) is taking significant strides to harness the power of first-party data amidst the decline of third-party cookies. CMX, a retail media platform of CVS Pharmacy, provides a dynamic space where brands can feature their products both online and within the physical stores of CVS. The shift toward utilizing first-party data is a critical strategy as it assures consumers of heightened privacy …