Subang Jaya, Malaysia – An explosion on April 1, 2025, in the neighborhood of Putra Heights has disrupted daily life and future bread supplies nationwide, particularly affecting the popular brand Massimo Bread. The incident, which occurred in the midst of Hari Raya celebrations, is currently under investigation, with preliminary probes focusing on a suspected gas pipeline leakage.
Early morning, residents were startled by a violent explosion that sent a mushroom cloud into the sky and flames that reportedly reached up to 30 meters high. The blast, powerful enough to shake the ground and scatter debris over several kilometers, has been linked to a suspected rupture in a Petronas gas pipeline. This line, which has been in place for over 30 years, is now a key focus of investigatory efforts led by local authorities and Petronas, the state oil and gas company.
In response to the emergency, authorities evacuated a 290-meter radius around the site, with reports of at least 111 people injured. The disaster has not only impacted human residents but also household pets, many of whom are reported missing.
The operational fallout from the explosion has directly impacted The Italian Baker Sdn Bhd, manufacturers of Massimo Bread. The company relies heavily on LNG gas, the supply of which was interrupted by the explosion. This disruption has forced a temporary cessation of bread production, causing shortages of Massimo Bread on store shelves across the country.
Amidst the ongoing crisis, the loss of an everyday staple like Massimo Bread has given rise to a ripple of concern among consumers, many of whom are now scrambling to purchase remaining stocks from local stores. Massimo’s official Instagram account acknowledged the halt in production and requested patience and support from their customer base during this challenging time.
The local police force, led by Chief Datuk Hussein Omar Khan, has indicated that while the cause of the explosion remains unidentified, the integrity of the aging pipeline and the possibility of a leak are central to ongoing examinations. Meanwhile, Petronas has reportedly not found any immediate evidence of a leak but continues to assess all pipelines and facilities affected by the explosion.
This incident not only underscores the unforeseen challenges faced by businesses reliant on stable infrastructure but also highlights broader concerns related to public safety and the integrity of aging utilities. The impact on Subang Jaya’s community and economy is profound, with calls for increased scrutiny and updates to infrastructure likely to echo in the aftermath of this disaster.
For those seeking further information or assistance, Massimo’s Customer Support remains available for inquiries through their dedicated hotline. The community, joined by voices from across the nation, expresses deep sympathy for all affected by this tragic event and looks toward measures that will prevent future incidents.