Royal Wootton Bassett, England — A few short years after opening her shop, Louise Muir-Sage is blending her passion for spirituality with a desire to help others heal through new offerings in her popular establishment, Something Kind of Woo. This unique store, located on High Street, began its journey in June 2025, quickly gaining a reputation as a go-to spot for all things related to meditation and crystals.
The shop’s swift rise in popularity led Muir-Sage to expand into a neighboring unit, allowing her to accommodate a growing community of customers drawn to holistic practices. Beyond selling crystals and offering meditation sessions, Muir-Sage is stepping into the realm of Reiki—a Japanese healing technique aimed at promoting relaxation and supporting the body’s natural healing processes.
Muir-Sage’s introduction to Reiki came from personal trauma. After experiencing a violent assault in her twenties, she found herself grappling with anxiety and sleepless nights. “After my first session, I realized that I wanted to heal without having to relive my experiences,” she said. Initially skeptical of what some call “woo-woo,” she nevertheless sought solace in the practice. This journey has since transformed into a commitment to assist others on their healing paths.
Now a qualified Reiki Master teacher, Muir-Sage is enthusiastic about sharing what she has learned. “Gaining my Reiki master qualification was a pivotal moment for me. It felt instinctive and aligned with my personal healing journey,” she explained. Her sessions have had profound impacts on her clients, who have responded with a range of emotions, from tears to laughter—indicative of the relaxed state that Reiki engenders.
In addition to one-on-one treatments, Muir-Sage is now offering classes, encouraging people to explore self-healing and even establish their own Reiki practices. “I’m thrilled to teach others how to find healing within themselves,” she said.
Even as she broadens her services, Muir-Sage continues to curate a wide array of crystal-related events at Something Kind of Woo. According to her, the appeal of crystals has grown in recent years, with customers visiting for various reasons, from aesthetic fascination to a deeper connection with their properties. “People are more open to exploring what crystals can offer, whether it’s for décor or their therapeutic benefits,” she noted.
The local community has embraced Muir-Sage’s venture wholeheartedly. Town mayor Steve Bucknell shared his enthusiasm, remarking on how Muir-Sage has contributed a distinctive energy to Royal Wootton Bassett. “We’re delighted to see her adding a dash of ‘woo’ to our town,” he said.
With her shop thriving and new healing modalities taking root, Louise Muir-Sage stands as a beacon of transformation and support for her community, offering a sanctuary for those seeking peace and recovery.