Dallas, Texas – The WNBA is experiencing a surge in popularity as the 2024 season approaches. Star player Arike Ogunbowale from the Dallas Wings reflects on the league’s growing appeal, noting the increase in media coverage, fan interest, and sold-out games. She highlights the influx of talented players entering the league and acknowledges the importance of honoring those who have paved the way.
Furthermore, the WNBA’s expansion to San Francisco in 2025 and the addition of a Toronto team in 2026 demonstrate the league’s growth and increasing global reach. Another significant development is the introduction of charter flights for WNBA teams, a game-changer that enhances the professional experience for players, as emphasized by Ogunbowale.
The rise in popularity of the league has had a positive impact on teams like the Dallas Wings, who recently sold out their preseason game against the Indiana Fever. With anticipation building for the upcoming season, fans eagerly await the team’s first two home games against the Chicago Sky, showcasing the excitement surrounding the 2024 WNBA campaign.
Player marketing plays a crucial role in boosting a sport’s popularity, with the WNBA effectively promoting standout athletes like Ogunbowale and Satou Sabally from the Wings. Despite Sabally’s injury sidelining her at the start of the season, the team remains optimistic about their championship aspirations following a playoff appearance last year.
As Dallas aims for a deep playoff run, Ogunbowale’s leadership and Sabally’s expected return bring a sense of hope and potential for success. The team’s talent and determination set the stage for a competitive season, with their eyes set on claiming the ultimate prize while further solidifying their place among the league’s top contenders.